|Project||East Hills Girls Technology High School Alumni||Client||East Hills Girls Technology High School Alumni||Year||2021|
|Project||East Hills Girls Technology High School Alumni|
|Client||East Hills Girls Technology High School Alumni|
East Hills Girls Technology High school is a public secondary school in South West Sydney. The school was established in 1953 with 288 students made up of First and Second year girls. Today the school has over 800 students that caters to girls from years 7 to 12 with a focus on Technology. It is the only Girls Technology School in the state.
I was approached by the alumni to redesign the school alumni brand to reenergise the club. The alumni was a pet project of former principal Mrs Necyporuk who established it 2002. Since then the club’s activity has been a little dormant till a few old girls, mostly retired decided to take on the reins. One of whom Karen, actively pursued me for more than a year as they wanted the club to grow and bring in ‘younger’ (I’m about to hit 30) people like me.
With this in mind the brief was to create an identity that is modern, fresh and inviting.
In the coming months we look to roll out the rest of the branding with this new concept and logo. We hope this redesign will present an opportunity to have a thriving community of support with chances to network, mentor, volunteer and to stay connected and up to date. So watch this space.
The original logo was designed by former principal Mrs Necyporuk with the establishment of the Alumni in 2002. It featured the Gymea Lily, a representation of what is high, lofty and distinguished.
I looked at the period in which the school was established and wanted to pay homage to technology aspect of East Hills Girls Technology High School. The concept behind the logo is based off Biomorphism, a trendin 1950s mid-century design that explores new materials and technologies to create free-form shapes said to mimic biological organisms. It seemed like a fitting way to evolve the Gymea Lily and technology together.