I’ve been a designer for nine years now, doing a bit of everything at lots of different places between Sydney and Canberra. Things were starting to feel monotonous, and I wanted to break outside my Sydney bubble and work outside of Australia. So, I packed up with a one-way ticket travelling through Singapore, San Francisco, and New York with plans to go to Europe, meeting up with fellow designers and creative directors and scouting places that I’d like to live and work. Then COVID happened and I cut my trip short and came home. With borders still closed, I decided to make the most of my time here by studying again. Something that is different from my usual but still very much within design. So, I signed up to AWARD School (as well as doing a Certificate III in Applied Fashion Design and Technology which I’m still completing).
AWARD School is a 12-week advertising course where you work on 10 briefs, each one exploring a different medium in advertising. These 10 ideas are then put together to form your book, which much like a design folio is used to approach Creative Directors for advertising gigs. Ideas are to be drawn in black and white to level the playing field, as students come from different backgrounds whether you’re a designer, teacher, or concreter. It’s not about how well you execute your ideas, rather the quality of your ideas.
This is my book. The pdf version can be viewed here.