For ArmstrongQ’s 2018 Christmas we gifted our clients a bottle of gin and an accompanying card to thank them for year. Jen, the creative director sourced some really good gin that featured native Australian plants and Carlton, who looks after new business came up with the tagline ‘Distilled with the spirit of imagination’. With this in mind I came up with an illustrative concept of botanicals in a dreamtime landscape. I illustrated all the plants featured in a gin with a Uluru backdrop with starrys eyes (taking cues from the Great Gatsby). This was then stuck behind the gin bottle with a minimalist label on the front which invites you to peek ‘through the looking glass’.