|Discipline||Branding, Packaging, Print||Credits||Packaging Design: The Creative Method|
|Discipline||Branding, Packaging, Print|
|Credits||Packaging Design: The Creative Method|
Obi is a probiotic soda in the US. The packaging was designed by The Creative Method and is inspired by bacteria cultures and bubbles of soda bringing science and fun together. A simple addition of brackets to the word ‘pr(obi)otic’ also articulate the origins of the brand name. I was responsible for rolling out the brand to the collateral including print, social media and point of sale.